Oh for the love of God
January 4, 2010 § Leave a comment
This is entirely off-topic, but: the Winter Olympics in Vancouver are coming up next month. And this is Canada. In Canada, we expect to win every gold medal on offer in international hockey. We do win a lot. Just not in men’s international hockey. At least not in the Olympics, with only 2 in the past 60 years (1952 and 2002). In 2006, Canada bombed out of the Olympic men’s hockey tournament in most embarrassing fashion. Anyway, I digress. For this year, Pepsi and Hockey Canada have teamed up to commission an “official” chant for the fans. Yes, that’s right, “they” want to tell “us,” the fans, what to chant at a hockey game. The chant, moreover, is so godamned lame it’s not even funny: “Eh! O, Canada Go!” It’s being test-driven at the World Junior Hockey Championships in Saskatoon right now. One word: Awkward, try saying it yourself. Go on. Seriously, an “official” chant for the fans. One coming from a marketing campaign. I can’t even begin to tell y’all how much that depresses me.
Matthew Barlow 
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